Harvard Business Review

MARCH 31, 2015

According to a report by the Convention Industry Council , about 225 million people attend more than 1.8 GDP than the air transportation, motion picture, sound-recording, performing arts and spectator sport industries.” No technology can help managers who are unable or unwilling to set goals.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

AUGUST 17, 2012

From ZipCar's perspective, all of these touchpoints are important because if you hear bad reports or find the website and call center hard to manage, you'll very likely opt for the safe option of a Hertz or an Avis. PepsiCo recently used RET to fine-tune its re-launch of Gatorade in Mexico, repositioning the brand around sports nutrition.

CRM 14

CRM Brand Advertising Survey 14

Harvard Business Review

MARCH 18, 2015

Another interesting statistic is that over 85% of top salespeople played an individual or team sport in high school. For example, 52% of high- performing salespeople indicated they were power users who take full advantage of their company’s CRM technology and internal systems compared to only 31% of underperforming salespeople.

Comparison 8

Comparison Morale CRM Influence 8

Harvard Business Review

MARCH 23, 2015

And while the differences are aplenty between college basketball and professional hoops, this sports season got us thinking about the business of athletics. Between ticket sales, sponsorships, merchandising, and media rights, Price Waterhouse Coopers estimates global sports revenues will grow to total roughly $145 billion.

Price 8

Price Team Sports Franchising 8