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A Tool to Map Your Next Digital Initiative

Harvard Business Review

We know that when IT projects fail, it is usually not because the technology didn’t work (although this can sometimes be the case), but because the changes required at an organizational and employee level weren’t managed effectively. I have successfully used the BDN with many organizations in a variety of industries.

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How to Compete When IT Is Abundant

Harvard Business Review

The original IT department was formed to centralize a unique expertise that could purchase, implement, and manage technology in the enterprise. Only the largest of enterprises could afford the best technologies, and even for those with the largest bank accounts, IT strategies were limited to basics like CRM , ERP , or email.

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How Analytics Has Changed in the Last 10 Years (and How It’s Stayed the Same)

Harvard Business Review

There has been even more stability in analytical leadership, change management, and culture, and in many cases those remain the toughest problems to address. They might draw from CRM systems to evaluate the lifetime value of a customer, for example, or optimize pricing based on supply chain systems about available inventory.

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How Marketers Can Personalize at Scale

Harvard Business Review

Although the marketing industry has been promising personalization at scale for the past 20 years, expecting a machine to generate the perfect personalized experience is a fool’s errand. agency and technology partners) to manage the process. Experienced campaign management teams. It’s worth trying to get right.

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7 Marketing Technologies Every Company Must Use

Harvard Business Review

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. This is a wasted opportunity. So it can be complicated.

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7 Marketing Technologies Every Company Must Use

Harvard Business Review

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. This is a wasted opportunity. So it can be complicated.

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The China 2.0 Innovation Dilemma

Harvard Business Review

Interoperating with supply chain software and CRM technologies used by big customers in Europe and America is already underway. Chinese industries don't just need to become more productive; they want to be more innovative. Chinese industries don't just need to become more productive; they want to be more innovative.