If you haven’t heard of OTT, short for “over the top,” you will soon. The acronym refers to video content delivered straight to the consumer via internet. The core disruptive concept is that the “pipe” created by the cable MSOs (multiple system operators) no longer provides the sole gateway to consumers’ television screens. Using software, like the apps on new “smart” TVs, or hardware, like Roku or Chromecast devices, any consumer with a strong Internet connection can now bypass the disintermediated MSO. Think of HBO Now, a standalone service that consumers can access over the web, without a cable subscription.