Measuring the ROI of social media? There’s a laugh, and a joke.
Strategy Driven
APRIL 9, 2012
Social media, business social media, is running wild – with or without you. Your customers and prospective customers are posting on Facebook whether you have the balls to have presence there or not. HERE’S WHAT THEY SHOULD MEASURE: LRI otherwise known as Lost Revenue (and goodwill and customer loyalty) of Idiots.
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