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Measuring the ROI of social media? There’s a laugh, and a joke.

Strategy Driven

Social media, business social media, is running wild – with or without you. Your customers and prospective customers are posting on Facebook whether you have the balls to have presence there or not. HERE’S WHAT THEY SHOULD MEASURE: LRI otherwise known as Lost Revenue (and goodwill and customer loyalty) of Idiots.

ROI 66
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The Dangers of Linking Pay to Customer Feedback

Harvard Business Review

It can spur creativity and accelerate actions designed to meet important goals. When it's done wrong, however, the unintended consequences can be devastating — which is exactly what happens when some companies try to link compensation to customer feedback. It's the basis for their goals.

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Before You Link Pay to Customer Feedback: Five Essentials

Harvard Business Review

More and more companies are tying incentive pay to customer metrics. TIAA-CREF, the big financial services company, includes customer loyalty score improvement in senior executive compensation. Your customer metrics must correlate with financial and strategic goals. Truly reliable feedback and metrics.

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Healthy Habits Of Successful Leaders – An Expert Roundup

Joseph Lalonde

I have found that with self-awareness comes clarity about my goals and vision for my life. They can focus on the goals they have set before themselves and not get distracted by the noise of the world. The goal of successful leaders is to make a few fundamental decisions which simplify thousands of future decisions.

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Calculate How Much Your Company Should Invest in Innovation

Harvard Business Review

To get everyone to agree on a realistic goal, we suggest picking a year far enough in the future that people feel safe discussing what needs to happen by that time but not so far away that uncertainty about technological or market developments would render a discussion meaningless. Setting the growth target.