Strategy Driven

AUGUST 8, 2012

In order to move to Stage 3, the team must hammer out the performance standards and commitment to achieving them. Stage 4 is where teams come into their own and truly create customer loyalty. They are necessary stepping-stones in the process that leads to high performance.

Team 58

Team BHAG Hammer Customer Loyalty 58

N2Growth Blog

JULY 19, 2011

The Tobacco Industry - The tobacco industry has been publicly hammered for selling products that leverage the addictive effects of Nicotine, and even with all the known health hazards smokers face, in many instances the addictive nature of the product is greater than peoples ability to make a logical decision.

Marketing 320

Marketing Tactics Brand Ethics 320

Strategy Driven

FEBRUARY 9, 2015

Accounting can play a major role in customer loyalty. Return on using voice-of-customer in YouTube, blog, and Facebook video posts. Packaging determines image, and the condition of the contents upon arrival proves their worth to the shipper and the care of the shipping department. A HUGE part of re-order consideration.

ROI 50

ROI Customer Loyalty Airlines Loyalty 50

Strategy Driven

JUNE 25, 2012

.’ REALITY: ‘The customer only buys price’ is an excuse propagated by weak and lazy salespeople. BIGGER REALITY: If companies like Halliburton are able to sell hammers to the government for $6,000, somehow you should be able to get your price if you are within a few points or dollars of your competition.

Training 50

Training Price Hammer Customer Loyalty 50

Harvard Business Review

OCTOBER 29, 2015

In fact, through just such an experiment, researchers at eBay discovered that a longstanding brand-advertising strategy on Google had no effect on the rate at which paying customers visited eBay. Use a big hammer. By starting with a big hammer, the store would learn whether customers care about local sourcing.

Hammer 8

Hammer Advertising How To Customer Loyalty 8