Strategy Driven

OCTOBER 1, 2012

I recently had a WOW experience that completely coincides with your philosophy on customer loyalty versus satisfaction. Amazon’s actions breed return on proactive, memorable service – the WOW factor, social response, and customer word of mouth. In fact, I doubt this type of outreach is even on a marketing team’s mindset.

Loyalty 50

Loyalty Marketing Customer Loyalty ROI 50

Strategy Driven

FEBRUARY 24, 2021

Whether you’re aiming to capture new customers or delight the existing ones, creating a mobile app is a fantastic opportunity to improve and market your business. To enhance your business and create more effective communication with target customers, you need to determine whether your customers would embrace the app.

Customer Loyalty 65

Customer Loyalty Marketing Loyalty Follow-up 65

CEO Blog

MARCH 22, 2012

I read Laurence Vincent's book - Brand Real - How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. I like to think I am a sophisticated consumer who is not influenced by marketing and brand. Like reputation - it can be invaluable and like reputation, it can be easily destroyed. Brand does also.

Brand 162

Brand Franchising Customer Loyalty Reputation 162

Chart Your Course

OCTOBER 27, 2014

A recent Bain Capital Customer Loyalty study found that consumers are four times more likely to do business with a company that provides good customer service versus a competitor that offers a lower price. Regardless of where you sit on this issue, it’s safe to say customer retention is important to every business.

Quality 182

Quality Succession White Paper Customer Loyalty 182

HR Digest

OCTOBER 13, 2023

Examples of business objectives can include market expansion, revenue growth, cost reductions or optimization, product development, etc. However, sales goals can be more complex as well, combining customer loyalty with the sales process in an efficient manner.

Planning 52

Planning Incentives Market Penetration System 52

Women on Business

DECEMBER 2, 2010

If Buddy was originally trained to be a toymaker, how well did he compete against the other elves? Building Customer Loyalty Building customer loyalty by being loyal to them. But let’s assume that Buddy is indeed an elf, developed and created by the North Pole to fill a need…to make toys.

Brand 215

Brand Press Release Discount Customer Loyalty 215

Strategy Driven

APRIL 2, 2012

There are no two companies that train alike. From my personal observation over the past five years, training (especially sales training) is in decline. Training budgets follow the economy and corporate profits. I wince at the word training, because I have always associated it with lions and elephants. What to do?

Education 50

Education Training ROI Loyalty 50

Women on Business

DECEMBER 8, 2010

Building Customer Loyalty Building customer loyalty by being loyal to them. Employee Brand Differentiation Differentiating oneself in the workforce today may hold the key. When is a “brand&# not just a brand? Any business person worth their salt will tell you that. Is Your Business Style on Target? Post by Jane K.

Brand 237

Brand Press Release Discount Loyalty 237

Strategy Driven

AUGUST 14, 2013

Today’s customer lives in an over-stimulated, highly entertaining world. The nightly news shows the weather report, ball scores, stock market numbers and a crawling headline simultaneously on the TV screen. Bell is a customer loyalty consultant and the author of several national best-selling books.

Innovation 58

Innovation Strategy Customer Loyalty Loyalty 58

Strategy Driven

APRIL 5, 2024

Memberships and packages can significantly increase customer retention by offering value that goes beyond single services, making clients more inclined to return. Regularly review and adjust your prices based on costs, market demand, and perceived value to ensure your salon remains competitive and profitable.

Tips 114

Tips Customer Loyalty Price Loyalty 114

Strategy Driven

DECEMBER 15, 2014

If employees are not happy on the inside, customers will be served poorly on the outside. Loyalty of customers. A far cry from satisfaction, customer loyalty is at the heart of growing the business and increasing percentages of profit. Loyal customers will do business with you again and refer others to you.

CEO 66

CEO Productivity Products Loyalty 66

Strategy Driven

APRIL 5, 2024

Memberships and packages can significantly increase customer retention by offering value that goes beyond single services, making clients more inclined to return. Regularly review and adjust your prices based on costs, market demand, and perceived value to ensure your salon remains competitive and profitable.

Tips 97

Tips Customer Loyalty Price Loyalty 97

Strategy Driven

APRIL 5, 2024

Memberships and packages can significantly increase customer retention by offering value that goes beyond single services, making clients more inclined to return. Regularly review and adjust your prices based on costs, market demand, and perceived value to ensure your salon remains competitive and profitable.

Tips 94

Tips Customer Loyalty Price Loyalty 94

Chart Your Course

AUGUST 14, 2012

By hiring the right people, they reduce turnover, training costs and insure their team of Zapponians stay motivated and passionate about what they do. The Zappos vision statement is, “Delivering happiness to our customers, vendors and employees.” 9) Customer and market focus. Happy employees make your customers happy.

Newsletter 165

Newsletter Insurance Class Workshop 165

Strategy Driven

OCTOBER 21, 2013

The last things employers should cut are sales, service, and training. Do you understand it’s ALL about customer loyalty (not customer satisfaction)? Then train AND empower everyone with specific phrases and actions they can take on behalf of customers. What actions are you willing to take? About the Author.

Customer Loyalty 64

Customer Loyalty Reputation Loyalty Competitive Advantage 64

Strategy Driven

JUNE 2, 2014

Customer loyalty. What is your sales team doing this year to dominate the market and the competition? What are you doing to create real value for customers and prospects in your sales presentation? On-going, on-demand weekly training and reinforcement to both help and support salespeople in the field or on the phone.

Customer Loyalty 51

Customer Loyalty Reputation Loyalty Competitive Advantage 51

Strategy Driven

APRIL 5, 2024

Memberships and packages can significantly increase customer retention by offering value that goes beyond single services, making clients more inclined to return. Regularly review and adjust your prices based on costs, market demand, and perceived value to ensure your salon remains competitive and profitable.

Tips 89

Tips Customer Loyalty Price Loyalty 89

Strategy Driven

APRIL 5, 2024

Memberships and packages can significantly increase customer retention by offering value that goes beyond single services, making clients more inclined to return. Regularly review and adjust your prices based on costs, market demand, and perceived value to ensure your salon remains competitive and profitable.

Tips 84

Tips Customer Loyalty Price Loyalty 84

Strategy Driven

APRIL 5, 2024

Memberships and packages can significantly increase customer retention by offering value that goes beyond single services, making clients more inclined to return. Regularly review and adjust your prices based on costs, market demand, and perceived value to ensure your salon remains competitive and profitable.

Tips 84

Tips Customer Loyalty Price Loyalty 84

Strategy Driven

JUNE 9, 2014

Here’s what to train and teach your salespeople : Teach why people buy rather than how to sell. Teach customer loyalty, not customer satisfaction. Customers may never be satisfied but will continue to do business with you based on your perceived value. The NEW big picture of selling is quite simple.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Strategy Driven

OCTOBER 19, 2015

If you think it’s valuable, and your customer doesn’t perceive it to be valuable, it ain’t value. Your customer is looking to increase THEIR sales, THEIR customer loyalty, THEIR employee loyalty, THEIR productivity, THEIR morale, THEIR profit, and to have no problems. Are those the values you bring to the table?

Mission Statement 50

Mission Statement Customer Loyalty Loyalty Seminar 50

Strategy Driven

JANUARY 19, 2015

It’s not relevant to the salesperson or not engaging enough to the customer. The person that trained it sucked. SECOND FAILURE: The sales process is at odds with you AND the market. Find the pain,” “what keeps you up at night,” and “qualify the buyer.”) No proof that the system or process actually works in your market.

System 50

System Process Open-book Customer Loyalty 50

Strategy Driven

JULY 7, 2014

A marketing approach that tells me how I win, not who you are. Social messages that your prospective customer can find. Earn customer loyalty. Loyalty is earned slowly over time. Marketing & Sales business management business sales buy gitomer buygitomer Jeffrey Gitomer marketing and sales strategydriven'

Loyalty 58

Loyalty Customer Loyalty Price Reputation 58

Strategy Driven

MAY 5, 2014

The tools, the training, and the encouragement to achieve will determine the salesperson’s ultimate belief, effort, and outcome. In addition, most salespeople resent the fact that their sales training is focused on the product rather than selling skills. On-demand, web based sales and personal development training.

Planning 52

Planning Belief Systems Customer Loyalty Reputation 52

Strategy Driven

MARCH 31, 2014

It allows others in the coaching and training field to use my brand and sell my classroom training and my online platform along with their offerings – or by itself. As a Gitomer Certified Advisor, I provide them with the content, the brand, and the training to make it happen. Reprinted with permission from Jeffrey H.

Media 52

Media Planning Audience Customer Loyalty 52

Strategy Driven

JUNE 24, 2013

Even fewer companies and salespeople understand that business social media must be combined with, in conjunction with, and in harmony with all other internet and face-to-face marketing outreaches. This came about as a result of our internal electronic marketing. Googled “sales training” and found me on the first page.

Media 70

Media Seminar Follow-up Customer Loyalty 70

Strategy Driven

JUNE 3, 2013

Is all of your training and product instruction/information downloadable? To put myself on notice that my own offerings need to be ahead of the market and ahead of my competition. This app will be easier to use, easier to navigate, and easier for customers to purchase and pay. Where’s the value? Can I pay easily?

Download 56

Download Customer Loyalty Seminar Media 56

Strategy Driven

MARCH 4, 2013

ANSWER: Lousy service happens because (big) companies don’t understand people OR training. Yell at the person who trained them.” The person delivering poor service is most likely to have been poorly trained or ill trained, or both. They’re doing what they were trained to do, and say what they were trained to say.

Airlines 50

Airlines Loyalty Customer Loyalty Training 50

Strategy Driven

FEBRUARY 4, 2013

Or they are trained to say it. Your marketing people, your ad agency, yada, yada) Anyone preparing “boring” marketing tools in this day and age should be forced to take that crap out on a sales call and see how CUSTOMERS perceive it or care ten cents about it. When customers are about to order in a restaurant.

Politics 50

Politics Customer Loyalty Airlines Creativity 50

Strategy Driven

APRIL 9, 2012

HERE’S WHAT THEY SHOULD MEASURE: LRI otherwise known as Lost Revenue (and goodwill and customer loyalty) of Idiots. Amazon now has total market dominance based on leadership, vision, and technological excellence. They spoke over CEOs, media, newspapers, government, lobbyists, and politicians. Same with Apple. About the Author.

ROI 66

ROI Media Customer Loyalty Webinar 66

Strategy Driven

MAY 23, 2016

Companies spend millions, sometimes billions of dollars in advertising, branding, merchandising, strategizing, and every other element of marketing that they believe will bring business success. But if there are people involved, marketing means nothing if the people are not great. Have weekly internal positive attitude training.

Company 51

Company Advertising Merchandising Retail 51

Strategy Driven

AUGUST 4, 2014

You say you must become an expert at what you’re trying to sell to have any hope of future success but what I’m selling requires loads of previously acquired knowledge and the ability to implement that knowledge in a world where the market is constantly changing. Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.

Retail 67

Retail Price Customer Loyalty Learning-by-Doing 67

Strategy Driven

APRIL 7, 2014

From there, I am going to send out a master email every week with the subject line “Build your own or expand your existing sales training business.” It will make NO promises other than “start or build your own sales training business using my material and my brand.”. The copy in the email will be short and sweet. About the Author.

Media 52

Media Video Customer Loyalty Competitive Advantage 52

Eric Jacobson

MAY 28, 2021

“Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the book, Quantum Marketing. “An An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.”

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

Strategy Driven

FEBRUARY 17, 2014

They think ‘customer’ not ‘sale.’ ’ That strategy leads to customer LOYALTY. SECRET: They don’t use the slide deck provided by marketing, because it didn’t help them make a sale.). Customers ask their advice before they buy. They are experts about their product and their market.

Customer Loyalty 50

Customer Loyalty Loyalty Competitive Advantage Follow-up 50

Strategy Driven

DECEMBER 29, 2014

Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES! When it’s with a customer! Gitomer and Buy Gitomer.

Power 62

Power Competitive Advantage Customer Loyalty Learning-by-Doing 62

Eric Jacobson

FEBRUARY 22, 2021

“Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the new book, Quantum Marketing. “An An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.”

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65