There is a lot of hair in India. That was the blinding insight that started our quest to develop a disruptive business in India’s men’s grooming market. Our idea was to port the efficient, affordable QB House model that is popular in Singapore and other Asian markets to India (QB House is detailed in the section titled “Remember: Quality is Relative” of The Little Black Book of Innovation). We would launch a series of single-chair kiosks that offered high-quality hair cutting, shaving, and related grooming services at affordable prices. We saw a wide open market, what is sometimes called a white space, blue ocean, or greenfield market.