A small innovation team in a large confectionary company figured out a clever way to “personalize” their company’s trademarked candies. Their boss, however, was more skeptical than supportive. Instead of going over his head at work, the team went behind his back at home. His philanthropically active wife was happy to use their technology to customize candy for her charity fundraising. The results delighted her. The project stayed alive. Sometimes, the boss’s spouse can be more persuasive than a spreadsheet.
Unconventional Ways to Sell Your Innovative Idea
A small innovation team in a large confectionary company figured out a clever way to “personalize” their company’s trademarked candies. Their boss, however, was more skeptical than supportive. Instead of going over his head at work, the team went behind his back at home. His philanthropically active wife was happy to use their technology to […]
February 23, 2011
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How to convince the unconvincable.
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New!
HBR Learning
Persuading Others Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Persuading Others. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to convince the unconvincable.