A “new model for how winter sports are done” that “feeds an audience hunger for life-treating daredevilry” and drives “high market penetration and . . . high dollars.” Yes, that’s a collection of phrases describing the X Games, a series of athletic competitions created by cable giant ESPN. With the Winter Olympics set to start this week, is it just a matter of time before we can add “disruptor” to the list of words used to describe the upstart?
Why the X Games Won’t Dethrone the Olympics
A case study in how to assess the full impact of a potentially disruptive innovation.
February 06, 2014
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.