Multinational corporations long have looked for growth opportunities in emerging markets. But after the Great Recession of 2007-2009, when developed economies effectively froze in place, their appetites only sharpened. And that hunger continues today. In 2014, according to the latest United Nations estimate, direct foreign investment (FDI) in emerging markets reached more than $700 billion — accounting for over half (56%) of all global FDI flows for the first time.