It’s time to rethink what we mean when we talk about “operations.” Operations is not only about manufacturing. Operations is and has always been what gives an organization the power to act: to create value for its customers; to capture value for its shareholders; and to share value with its ecosystem. In the era of ubiquitous digital technologies, operations empowers an increasing variety of organizations, ever more modular, connected, and distributed, ever more centered on software and data.