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Made From Scratch

Leading Blog

It is a well-written story that takes us from his days as a student-athlete through his formative years working his way up in bars and restaurants from busboy to manager, to the wild ride founding and growing Texas Roadhouse into the international success it is today. Instead of offering discounts, focus on product and service quality.

Taylorism 305
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Doing 'Different' Right: Ten Big-Time Difference Makers and How.

Strategy Driven

Jody Steinhauer began The Bargains Group in 1988 from her kitchen table by purchasing a variety of different clothing and reselling it to discount clothing stores. …And the Clients Went Wild! : And the Clients Went Wild! Perfect your marketing mix and win with …And the Clients Went Wild! Do what works!

Wilde 50
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Cast the Net Wide – Make the Most of Your Promotional Time and.

Women on Business

Have collaboration goals and processes well-defined so that expectations MATCH. Media momentum is much like a wild fire—the power of one well-placed match can ignite dramatic pyrotechnics! Many career-enhancing activities can develop from carefully chosen volunteer-based projects. Such involvement can lead to greater visibility.

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Groupon: Is Google Making a $6 Billion Mistake?

Harvard Business Review

ever ," and there are stories aplenty about businesses that are besieged by new customers when they enlist Groupon to offer huge discounts to customers who sign up for the daily email blast. The answer depends on your ultimate goal. Forbes anointed Groupon " the fastest growing company.

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Why Investors Who Bought Groupon's IPO May Be Disappointed

Harvard Business Review

The crux of Groupon's business model involves offering highly-discounted deals to subscribers by email. Consumers, of course, love big discounts. This is because drastic discounts devalue a product and are often viewed as acts of desperation. Many of the companies making deep-discount offers via Groupon wind up disappointed.

IPO 10
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The Persuasive Pressure of Peer Rankings

Harvard Business Review

Walgreens, for instance, knows that its customers are motivated by discounts (which is why it has its Balance Rewards program, which trades discounts for loyalty). To harness peer data, the apps let you invite Steps members that you know into your league via Twitter and Facebook. Finally, make the data actionable.

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Whole Foods Market Needs More than Price-Tinkering

Harvard Business Review

Grocery chains such as Kroger now offer similar products (often with discount private label offerings). Even Wal-Mart has entered the game with Wild Oats products and, not surprisingly, a pledge to be 25% cheaper than national brands. Rival organic and all-natural chains such as Fairway and Sprout are thriving.

Price 9