The two biggest product stories of 2011 were arguably Lipitor and the iPhone 4S. Although the two stories could not appear to differ more, both offer business leaders strategic lessons that are intriguingly similar.
Lipitor and iPhone 4s: Setting the Stage for Industry Disruption
The two biggest product stories of 2011 were arguably Lipitor and the iPhone 4S. Although the two stories could not appear to differ more, both offer business leaders strategic lessons that are intriguingly similar. The Lipitor story seems to be about a managed end: the highly anticipated demise (due to the expiration of its patent […]
December 20, 2011