Harvard Business Review

MARCH 15, 2013

Social media pushed this even further by forcing brands to engage with consumers — one-on-one — for the public to see, in a very human voice. Content as media. Content as media become a natural extension of an agencies' ability to help tell a better and more connected brand narrative. So, now what? Many big ideas.

Marketing 9

Marketing Brand Advertorial Advertising 9

Harvard Business Review

JULY 16, 2014

Many of these dinosaurs – agencies in particular — seemed a bit panicked about being disintermediated. They are realizing that the open marketing systems gives brands the ability to do what agencies did themselves by creating their own marketing content and media channels. Take more control.

Marketing 8

Marketing Disintermediation Hotels Brand 8

Harvard Business Review

MAY 26, 2011

Media coverage and analysis suggested provocative insights about the importance college majors play influencing future incomes. Disintermediating the analysis was the right and responsible choice. A comparable issue materialized around Georgetown University's Center on Education and the Workforce recent report "What's It Worth?

Due Diligence 12

Due Diligence Disintermediation Micromanagement Analysis 12

Harvard Business Review

SEPTEMBER 18, 2012

Now that cultural content could go directly to the consumer, "disintermediation" was inevitable. And compared to the new media, they are lumbering, taking many months to get from concept to screen. The digital revolution has been tough on traditional channels, diminishing the bookstore, the department store, and the newspaper.

Film 8

Film Disintermediation Budgeting Marketing 8

Harvard Business Review

NOVEMBER 29, 2013

military – the disintermediating power of the internet has finally reached into the halls of power. , and even a bizarre case in which a senior Iranian commander texted the Iraqi president and asked that the phone with the text message be handed to a senior member of the U.S. It was the first Roosevelt, after all, who called the U.S.

Productivity 8

Productivity Products Disintermediation Library 8

Harvard Business Review

OCTOBER 24, 2011

Disintermediation has forced a focus on talented individuals who produce great art. A viable alternative would be a market for investors to put their money into artists' whole businesses, where artists retain rights and investors participate in all the profits. But it's not all bad news.

Industry 13

Industry Disintermediation Merchandising Long-term 13

Harvard Business Review

MAY 13, 2013

Now that we''re done, or nearly done, disintermediating old media like the newspaper, and supply chains like the book store, it''s time to solve that vexing problem of having to get ourselves from one place to another. Yes, we disintermediated the channels of culture, communication, and distribution. So let''s behold them.

Disintermediation 8

Disintermediation Hotels Airlines Travel 8

Harvard Business Review

JUNE 27, 2017

Executives should also be wary of how AI increases the dangers of brand disintermediation. That may sound far-fetched, but the startup Koko , which sprung from the MIT Media Lab, has developed a machine learning system that can help chatbots like Siri and Alexa respond with sympathy and depth to people’s questions.

Brand 10

Brand Disintermediation Ethics Technology 10

Harvard Business Review

MAY 13, 2015

Using software, like the apps on new “smart” TVs, or hardware, like Roku or Chromecast devices, any consumer with a strong Internet connection can now bypass the disintermediated MSO. To accomplish this, OTT demands that brands reconfigure their relationships with media companies, agencies, and third-party data platforms.

Brand 8

Brand Disintermediation Media Metrics 8

Harvard Business Review

DECEMBER 1, 2011

In other words, innovation occurs when we bypass or disintermediate procurement. If this means that procurement has to be a better real-time partner to, say, manufacturing or marketing to make sure the money's there to pilot a reprogrammed machine tool or a Cloud-enabled social media promotion, then good. How healthy is that?

Price 15

Price Innovation Disintermediation TCO 15

Harvard Business Review

AUGUST 5, 2015

In fact, B2B buyers report that, compared to other sources of information, these interactions are the most influential in their decision making process: The source considered the least influential is social media. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Don’t believe the hype.

B2B 8

B2B AIDA AIDAS Disintermediation 8

Harvard Business Review

DECEMBER 7, 2012

And yet, with this tremendous access and disintermediated channel, what have we gotten? Thanks to the Web, any brand can have an idea and publish it to the Web in text, images, audio and/or video. This can be done instantly, free, and immediately. It's pretty amazing. For the most part, a lot of very traditional advertising messages.

Marketing 9

Marketing Disintermediation Brand Real Estate 9

Harvard Business Review

JUNE 24, 2014

The way I think about it is — at least in the world that I work in, sort of tech and Internet media — bundles emerge as a consequence of the current technology. Barksdale: I think we use the term “disintermediate” a lot more than we do “unbundle from these terrible corporations.” I don’t remember ever giving that speech.

How To 14

How To Technology Industry Venture Capitalist 14

Harvard Business Review

FEBRUARY 22, 2011

Our audience was composed of C-level digital executives from nearly a hundred major media brands. However, we believe that the competitive dynamics shaping online media businesses will also affect many mainstream and Main Street businesses that don't normally think of themselves as competing with Internet titans.

CPA 15

CPA CPM Advertising Disintermediation 15

Harvard Business Review

NOVEMBER 15, 2016

Now anyone with a great product and access to an online fulfilment or marketplace platform can use social media and word of mouth to bootstrap an overnight customer community that traditional brands once would have taken years to build. The big retailers are getting squeezed and disintermediated at both ends.

Retail 8

Retail Technology Content Chief Technology Officer 8