Disintermediation, Technology and Wilde

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Disintermediation

Technology

Wilde

What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

MARCH 15, 2013

Everyone is curious about how big data is going to play out, what's in store for wearable technology and just what, exactly, the screen of the future will look like — and how consumers will interact with it. Mobile, too, is offering ways to connect with consumers who now wield tremendous power in the palm of their hands. So, now what?

Marketing

Marketing Brand Advertorial Advertising

Apple's Trojan Horse

Harvard Business Review

MAY 13, 2013

As I''ve written in my previous two blog posts, our first inclination is usually to play down the potential impact of a new technology. But this is not a " wild card " — something too large to ignore but so improbable that it is not worth thinking about. But an Apple-produced television has the potential to be so much more.

Disintermediation

Disintermediation Hotels Airlines Travel

Leadership Digital

What the Marketing Agency of the Future Will Do Differently

Apple's Trojan Horse

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