Do you believe silicon chips are superior to potato chips? That Amazon and Gilt Groupe are inherently more entrepreneurial than Wal-Mart or Tesco? That McDonald’s or Pret a Manger is less open to disruptive innovation than El Bulli? If you believe any, or all, of those things, then you’re not a business sophisticate, you’re an innovation snob. For shame. Be warned: uppity attitudes undermine companies and careers.