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Advanced Analytics Are Crucial to Digital Transformation - SPONSOR CONTENT FROM DXC TECHNOLOGY

Harvard Business Review

Organizations that thrive on change use data and analytics as a competitive asset. These organizations have a high “analytics IQ,” and they will be the disruptors, not the disrupted, in the digital revolution. That’s still true.

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Why Sales and Marketing Don’t Get Along

Harvard Business Review

Marketers design strategies; sellers implement tactics. Marketers focus on analysis and process; sellers focus on relationships and results. These diverse perspectives often lead to conflict. Sales says, “Marketers are locked in the ivory tower. But the tension created by diverse viewpoints also has a positive side.

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It Takes a Village to Raise an Entrepreneur

Harvard Business Review

Social entrepreneurship has evolved a great deal since the late 1980s, when pioneers like City Year 's Alan Khazei and Teach for America 's Wendy Kopp took great risks to prove that innovative organizations could produce transformative social change. Take, for example, the issue of economic development.

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Get Your Budget Ready for the Upturn

Harvard Business Review

Those who fail to recognize that the economy is improving are likely to play defense for too long, leaving opportunities for top-line organic growth on the table. The shifting energy equation, for example, sets the stage for growth. Position yourself in market segments that will grow.

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How a Fast-Growing Startup Built Its Sales Team for Long-Term Success

Harvard Business Review

Better results occur when companies complement a manager’s assessment with multiple interviews with diverse people (to off-set the cloning bias), establish a structured process (so comparisons can be made across common factors), and emphasize behavioral criteria (because gut-feel does not scale).

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How a Fast-Growing Startup Built Its Sales Team for Long-Term Success

Harvard Business Review

Better results occur when companies complement a manager’s assessment with multiple interviews with diverse people (to off-set the cloning bias), establish a structured process (so comparisons can be made across common factors), and emphasize behavioral criteria (because gut-feel does not scale).

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Big Business Increasingly Supports Gay Rights

Harvard Business Review

Corporate cultures where diversity and openness thrive will more likely attract top talent, especially young, creative, and entrepreneurial candidates. The two decades that have followed have seen an increase in marketing and advertising to the LGBT market that Marketing firm Witeck-Combs estimated at $800 billion in 2011.