Harvard Business Review

MARCH 12, 2012

For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. Logitech developed an affordable mouse for the China market which sells for (the Chinese equivalent of) $19.99 and which they now sell in Europe and the U.S. Reverse innovation will become more and more common.

Glocalization 11

Glocalization Mass Marketing P&L Globalization 11

Harvard Business Review

JANUARY 3, 2013

One of my favorite classroom examples is GirlMeetsDress.) Collectively, they're spawning a range of efficient new "as-a-service" business models in industries as diverse as accommodation, transportation, household appliances, and high-end clothing.

Disaggregation 9

Disaggregation Hammer Mass Marketing Gordon 9

Harvard Business Review

SEPTEMBER 14, 2011

Having extensively interacted with the leaders of these organizations, we find that Indian firms have developed several best practices around how to implement polycentric innovation effectively: Cultivate a polycentric mindset to make global innovation work. Polycentric innovation won't work in organizations that promote groupthink.

Globalization 9

Globalization Innovation Decentralization Chemicals 9

Harvard Business Review

JUNE 27, 2014

For too long, “Africa” has been considered a homogenous mass rather than a multicultural continent of diverse citizens. As this untapped market captures global attention, it also offers marketers a chance to leapfrog the legacy of mass marketing and reinvent the field from the ground up.

Marketing 8

Marketing Mass Marketing Retail Market Segmentation 8