The Business Lessons of the Belmont Stakes
Harvard Business Review
JUNE 8, 2012
Daniel Kahneman , a renowned psychologist who won the Nobel Prize in economics, developed this concept in the 1970s along with his collaborator, Amos Tversky. To continue with our example, instead of thinking about how a particular acquisition will succeed, an executive might ask what percent of deals end up being good for the acquirer.
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