Mills Scofield

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Trust Principles for Creativity and Innovation

Mills Scofield

Jon is VP of marketing in the healthcare software industry. A community offers diversity, and diversity strengthens anyone. Creativity Culture Innovation Jon Mertz Leadership Millennials ThinDifference Trust' I''m honored to have Jon Mertz (known to many of us @ThinDifference ) guest post. Trust in tension.

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How Do You Calculate ROI?

Mills Scofield

Customer Value : delighting customers with meaningful solutions that meet real needs within the customers’ contexts and constraints; perhaps even creating new markets and industries. Business Metrics Culture Impact Innovation Investment KPIs Leadership Long-Term Measuring Success ROI Short-Term Strategy' The result? Am I crazy?

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Genecians Journey Into Corporate Giving

Mills Scofield

Just goes to show what great leadership can do! Often considered the “Mother of Cause Marketing”, Ms. Cone proclaimed in 2010 that “cause marketing as we know it is dead” “Slapping a ribbon” on a product, website, or advertisement was now perceived as inauthentic. Tony McClain, Client Partner.

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Lessons from Amazonian Culture and Ecology for Talent Management

Mills Scofield

We’ve built our entire supply chain from the ground up and are the first to introduce guayusa to international markets. The diversity of species naturally cycles nutrients, protects the soil, and manages insect populations. In a forest ecosystem, no intervention is needed.