CEOs Should Activate Their Company's Stakeholders
Harvard Business Review
OCTOBER 10, 2011
This blog post is part of the HBR Online Forum The CEO's Role in Fixing the System. Triggering this process of collective engagement — Venkat Ramaswamy and I call it co-creation — is what is missing in the agenda of many CEOs today (to say nothing of our political leaders). Having already mobilized diversity suppliers (e.g.,
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