Strategy Driven
DECEMBER 21, 2021
Mobile marketing is one of the most critical aspects of digital marketing. Social media applications like TikTok, Facebook, and Instagram are the most used apps in the world today and you see more information about the download rates of 2021’s most popular apps here. Best practices for mobile marketing for online businesses.
Strategy Driven
JANUARY 28, 2023
Using high-quality images in your marketing efforts is essential for building trust with your audience and presenting a professional image. Photos are a powerful marketing tool that can help businesses capture the attention of their target audience and effectively communicate their message.
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Strategy Driven
JUNE 5, 2023
Infographic marketing will display the very best of your business. When it comes to marketing strategies, remember to keep it simple and visual. It can even amplify your visibility and marketing strategies. You can use slideshows, videos, or downloadable PDFs. Try using infographic marketing for your next campaign.
Strategy Driven
OCTOBER 7, 2021
Digital marketing is the future of marketing. Researchers have found a 20% increase in digital marketing activities of businesses from 2020 to 2021. This suggests that the pandemic has urged more and more people to turn towards digital marketing. Let’s now look at the 6 effective digital marketing tips for entrepreneurs.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Strategy Driven
APRIL 1, 2020
Brand leaders and marketers are online continuously trying to figure out the Rubik’s Cube that is online marketing. For years, marketers have been following the same protocols to build their client base with mixed results. Account-based marketing has breathed new life into the marketing strategies of many companies.
Strategy Driven
APRIL 22, 2021
Many businesses have identified the opportunity and are working to strengthen digital marketing activities. The way in which we used to market traditionally is changing, in all areas. The way in which we used to market traditionally is changing, in all areas. And how are you prepared? Changes across all areas.
Advertiser: ZoomInfo
Download the report today to discover more! In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Advertiser: ZoomInfo
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.
Advertiser: ZoomInfo
For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.
Advertiser: ZoomInfo
According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. Download now! That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce.
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