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Drucker’s Err – The Purpose of Business

QAspire

Drucker got it wrong. Drucker famously wrote that “ the purpose of business is to create and keep a customer. ” I’m as much a fan of Drucker’s as any management scholar, but I have to part ways with him here. The purpose of business is NOT to create or to keep a customer. He can be reached at david@davidburkus.com.

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