First Friday Book Synopsis

NOVEMBER 26, 2014

Bob''s blog entries "The Capitalist’s Dilemma" Albert Einstein Brilliant Mistakes Brooke Manville Clayton Christensen David and Tom Kelley Dick Foster Douglas Englebart Febreze Harvard Business Review Innovation Portfolio Partners James O''Toole John Kotter Judgment Calls Karl Ronn: An interview by Bob Morris Lao-Tse Mark Fuller Mr. Clean Magic Eraser (..)

Levitt 99

Levitt Kotter Christensen Rogers 99

LDRLB

AUGUST 13, 2012

Peter Drucker argued that knowledge workers would be less interested in money and more interested in doing great work. More recently, however, their use has been called into question. As industrial age work transitioned to knowledge work, many began to question whether or not incentives would stay effective.

Incentives 133

Incentives Creativity Levitt Drucker 133

Mark Sanborn

FEBRUARY 19, 2019

” – Peter Drucker. ” Theodore Levitt said, “The future belongs to those who see opportunities before they become obvious.” Dr. Peter Drucker chose a new area of study every few years. “We now know that the source of wealth is something specifically human: knowledge.”

Learning-by-Doing 56

Learning-by-Doing Drucker Levitt Education 56

Harvard Business Review

JANUARY 13, 2014

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?”

Levitt 12

Levitt Christensen Competitive Advantage Welch 12

Harvard Business Review

JUNE 12, 2013

The approach echoes Ted Levitt''s famous comment about selling ¼ inch holes rather than ¼ inch electric drills, and advocates a mindset shift away from selling products to "doing jobs" that solve customers'' problems. Peter Drucker once said, "The customer rarely buys what the business thinks it sells him."

Ramaswamy 8

Ramaswamy Levitt Prahalad Christensen 8

First Friday Book Synopsis

MARCH 2, 2011

After having read and reviewed so many business books, I now share brief comments about what I consider to be the 25 most valuable business insights and the books in which they are either introduced or (one man’s opinion) best explained. Here are the third five: 11. Leadership: In essence, leaders attract followers so that [.].

Review 85

Review Books Leadership Mintzberg 85

Strategy Driven

MARCH 30, 2011

The marketing orientation focuses the purpose of the firm towards serving customer needs profitably – an orientation supported by the late greats Peter Drucker and Theodore Levitt. These insights must derive from a marketing orientation of the firm with a clear economic understanding of value exchange.

Price 50

Price Strategy Discount Levitt 50