First Friday Book Synopsis

APRIL 6, 2014

Management guru Tom Peters said, “When Steve Yastrow writes, I pay close attention,” and called Brand Harmony “compelling and powerful,” and We a “superb book.” Steve Yastrow is the author of three books: Ditch the Pitch: The Art of Improvised Persuasion, We: The Ideal Customer Relationship, and Brand Harmony.

Tourism 80

Tourism Hotels Wilde Drucker 80

First Friday Book Synopsis

MAY 22, 2015

Johnson & Son Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Philip Kotler is the S.C. He received his Master’s Degree at the University of Chicago and his PhD Degree at MIT, both in economics.

Marketing 70

Marketing Management Tourism Wilde 70

Harvard Business Review

MAY 31, 2018

In 2016, socially responsible investing made up more than one out of every four invested dollars under professional management. ” When we talk with corporate executives around the country, they almost always ask the same question: Can managers and CEOs really accomplish their business goals while also advancing society’s goals?

Company 10

Company Decentralization Long-term Operations 10

Harvard Business Review

NOVEMBER 15, 2013

To quote Peter Drucker, “The purpose of an organization is to make ordinary people do extraordinary things.” This happiness is due to the fact that Haier [has] created a platform for everyone to fully exploit their potential and realize their value, rather than taking orders passively or bearing huge stress.

Entrepreneur 8

Entrepreneur Proposal Stage-Gate Disruptive Innovation 8