Strategy Driven

SEPTEMBER 27, 2013

Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. People are commonly referred to as ‘buyers,’ ‘shoppers,’ ‘payers,’ ‘non-responders,’ ‘early adopters,’ and ‘eyeballs.’

Aaker 64

Aaker Short-term Marketing Benchmarking 64

Harvard Business Review

JUNE 3, 2015

In fact, managers might even be a bit worse. In an experiment by Jennifer Mueller, managers were more likely to reject the very same ideas that got customers excited. The resolution was terrible and they didn’t see it ever getting better than film.

Early Adopters 8

Early Adopters Film Brainstorming Reference 8

Harvard Business Review

JULY 17, 2015

Since OTT requires broadband, these consumers aren’t actually cutting any cords; they are just looking at different ways of managing of their entertainment budget. Consumption of OTT original programming skews heavily male and matches the profile of the typical early adopter of technology.

Video 8

Video Telecommunications Early Adopters Advertising 8

Harvard Business Review

MAY 15, 2012

For good reason, the $30-billion company has long been held up as a role model of how to manage innovation. With Novec Fluids, the team is not only working with key customers and early adopters, but it's also pushing the market toward greener options by advocating for tougher government standards and regulations.

Innovation 13

Innovation Early Adopters Energy Efficiency 13

Harvard Business Review

MAY 3, 2016

Studying 168 early adopters, we’ve seen speed improvements of two times or more for most business processes — and some organizations are reporting speed improvements of 10 times or more. This kind of auto–editing assistant can dramatically change the day-to-day tasks of workers in media, advertising, and film.

Efficiency 8

Efficiency Company Root Cause Analysis Engineering 8

Harvard Business Review

JUNE 7, 2013

It''s only through history and books or films that my generation has a grasp of what life must have been like. Just recently, I had the chance to watch the German film, The Lives of Others , which won the 2007 Oscar for Best Foreign Language Film. The execution of these systems is, as you''d expect, very different.

Film 8

Film Information Technology Information Technology 8