Traditional Strategy Is Dead. Welcome to the #SocialEra
Harvard Business Review
SEPTEMBER 12, 2012
Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. The #SocialEra ebook releases today , and discusses this shift in focus, which has profound implications for business and for how all of us work and lead. Social can be — and already is — more than Media. They live it.
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