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Bookseller Leadership Mistakes

Coaching Tip

Tom Borders told me that they decided to hire a CEO whose experience was in retailing versus a strategic marketing expert. The new retail-oriented CEO decided to close down their website, fire their internal website experts and contract out information technology by having their books sold through Amazon.com. While sales at U.S.

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5 Items on Every Employee’s Holiday Wish List

leaderCommunicator

Stores and online retailers create wish lists for every type of person you could ever need to shop for: for teens, for sports fans, for the cook in your family, for the outdoor person, etc. Our Leadership Toolbox ebook is filled with the best tactics and strategies all in one place.' David Grossman. Looking for more leadership tips?

eBook 164
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Starting Thought: 5 Items on Every Employee’s Holiday Wish List

leaderCommunicator

Stores and online retailers create wish lists for every type of person you could ever need to shop for: for teens, for sports fans, for the cook in your family, for the outdoor person, etc. Our Leadership Toolbox ebook is filled with the best tactics and strategies all in one place.' David Grossman. Looking for more leadership tips?

eBook 140
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Discover How You Can Benefit from Content Marketing

Women on Business

Keep in mind, content can include long form ebooks and articles, short form Twitter updates and images, or conversational content such as forum posts and blog comments. You can learn more in Content Marketing for Dummies , which is currently on sale on Amazon for $16.25 — that’s 35% off the retail price.

Content 200
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Proving It Through your Actions – a Guest Post from Steve Farber

Kevin Eikenberry

He’s also a multiple year nominee for Best Leadership Blog. You still have until midnight December 14th to vote. Prove to Others That You’re Proving It to Yourself by Steve Farber (posted 11/22/10) Extreme Leadership is not a solo act; it doesn’t happen in a vacuum.

Workshop 179
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The Holy Grail of Content Marketing – and When to Recommend It

Strategy Driven

Some ideas originally intended for book form are really more appropriate for magazine articles, short ebooks, or even blog posts. That engagement is imperative to growing the reader relationships that drive word of mouth, positive reviews, strong brand connections, and retail book sales.

Content 50
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Independent Bookstores Should Negotiate a Better Offer with Amazon Source

Harvard Business Review

Yesterday, Amazon.com launched Amazon Source, a program that will pay retail outlets for selling Kindle e-reading devices and accessories. Retailers can buy the products at a 6% discount and earn a 10% commission on ebook sales recorded for a given device for the next two years. Ebooks alone made up two-thirds of that volume.

eBook 8