Why don’t Australians drink much whiskey? They’re hardly known for being abstemious. Part of the answer is that they tend to drink beer and wine. But another part of the answer is that whiskey brands haven’t made a concerted effort to get them to really try whiskey. Perhaps they should, because Australians have been lured into changing their drinking habits in the past.
When Should You Collaborate with the Competition?
The case for “coopetition.”
January 14, 2021
Summary.
Companies facing small markets or resistance to their value proposition could benefit from working with their competitors to raise awareness of their sector or product category. The experiences of Australia’s wine growers and avocado farmers provide instructive examples.
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New!
HBR Learning
Strategy Planning and Execution Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.