The Most Precious Resource of Leadership
Terry Starbucker
APRIL 13, 2014
'It takes work to secure, it’s hard to keep, and if you lose it, you lose – BIG. And, it’s really hard to get it back. It’s that precious to the effective leader. It MUST be kept, at all costs, and with all the effort you can muster. What is it? Your word. I’ve never seen a ship sink so fast when a leader doesn’t keep their word.
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