Developing an understanding of your customer to build a successful product or business model is not just a data crunching game. Quantitative market research and analytics are important and useful, of course. But when it comes to identifying breakthrough ideas, individual customer experiences can be uniquely powerful.
How to Keep Employees Connected to Customers
Your product innovation depends on it.
June 21, 2019
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Summary.
Responsibility for acquiring qualitative customer insights is often outsourced to a market research firm. This instinct to always look outside for this customer research could use a second look. Market research firms may have their place in your product development strategy, but today’s companies also need all their employees to have a deep, strategic understanding of their business and customers. When employees at all levels of the company are charged with generating regular insights over time, they can act constantly as sensors and uncover data, findings and insights in a more continuous flow.