Where Women-Led Companies’ Benefits Programs Fall Short

In today’s talent-constrained environment, a company’s brand as an employer is as important as its brand among its customers. Without competitive benefits programs, too many female entrepreneurs aren’t positioning their organizations to attract and retain the talent they need to serve their customers and grow. “The goal is to define your employee value proposition that distinguishes you from your competitors,” said Martha Cook, EY Reward Transformation Leader in the Americas. That can mean standard benefits like health insurance and more sumptuous ones such as profit sharing. It can also mean low-cost options such as “affinity groups,” essentially clubs, for workers with like-minded interests or finding innovative ways to provide employee forums so that employee feedback is heard.