Who are you when you go online? That’s a question that goes way beyond how you feel in your own virtual skin, and affects how we perceive and relate to one another in the world of social media. I recently gave a TEDx talk based on my HBR post, 10 Reasons to Stop Apologizing for Your Online Life. When that talk appeared on sites like The Atlantic and Slate, the comment threads revealed that many people have already embraced their online lives as real — which is why we need to stop using the acronym IRL (In Real Life) to refer to the offline world.