Consider your point of view

A key benefit of discussing important decisions with your executive coach is the exploration of alternative explanations for observed events. Managers, particularly business owners, have a very distinct point-of-view, a set of filters that leads them to interpret the data differently than their coach, employees, and customers might. A good executive coach will help the manager consider other possible meanings thereby making better decisions and communicating more effectively.

Here is fun example of how the position from which you view events can lead you to the wrong conclusion.