The initial reaction to the iPhone 4S was cooler than Apple might have hoped. Expectations had been hyped to such a point that people were looking for a leap forward equivalent to the first iPhone. When they couldn’t immediately see it, many were disappointed. But that leap was there — it’s just not one that is easily seen. Siri, the new iPhone’s voice-control software, is going to have as big an impact as that first iPhone did. It’s going to fundamentally change our relationship with computers.
Apple’s Siri Is as Revolutionary as the Mac
The initial reaction to the iPhone 4S was cooler than Apple might have hoped. Expectations had been hyped to such a point that people were looking for a leap forward equivalent to the first iPhone. When they couldn’t immediately see it, many were disappointed. But that leap was there — it’s just not one that […]
October 13, 2011
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New!
HBR Learning
Digital Intelligence Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Digital Intelligence . Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Excel in a world that's being continually transformed by technology.