Indiana Jones, the great (fictional) archaeologist, used his own brains and creativity to tackle the toughest intellectual puzzles in his quest for the Holy Grail. Indy’s self-reliance represents the dominant approach to tough problems, i.e. individuals and organizations look to themselves for the solution. Today, this self-reliance is giving way to a new approach: globally dispersed crowds, often numbering in the thousands, are being engaged to help solve problems at a scale, speed, and scope that dwarfs traditional efforts. (Our recent article on the subject examines how crowds can be used as innovation partners.)