What’s In Your Wallet?
Joseph Lalonde
NOVEMBER 29, 2014
'A few years ago, this slogan emerged from the minds at Capital One and has partnered with celebrities like Alec Baldwin to create a marketing monster. I’ll give it to the marketing minds of our day. They have a way of crafting phrases and stories that stick with us eternally, advertisements that shape our decisions and linger in our subconscious as we carry out our daily lives, causing us to deeply value things that don’t matter much at all.
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