What Corporate Culture is Best for Change?
Michael Lee Stallard
JANUARY 24, 2015
'Photo Courtesy of FCB. Consider this: few of the 500 largest corporations from 50 years ago exist today. They failed to change and became irrelevant, left behind by emerging competitors more in tune with the market. How is it possible that so many top companies made this same fatal mistake? The answer may lie in a very simple explanation. Humans run corporations, and humans have a biological aversion to change.
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