6 Questions to Ask Before Launching a Moon Shot Project

If you are currently working on a moon shot project, or about to launch one, there are six simple, yes or no, black or white, questions you should discuss with your project leadership team. By answering them, in sequential order, it will become clear whether the project is in good or bad shape. If the replies are not straightforward — if there are doubts or you don’t have clear answers to some of them — don’t be afraid to put the project on hold (or to delay the start of it). The authors apply these six questions to Jeff Bezos’s race to the moon.