You’ve probably noticed that the conversation around gender is changing. A drastic reimagining of gender identity is underway, one that will reshape our future.
Companies Can’t Ignore Shifting Gender Norms
The conversation around gender is changing worldwide. More than 12% of U.S. millennials identify as transgender or gender non-conforming, and a majority believe that gender is a spectrum rather than a man/woman binary. Compared to millennials, Gen Z’s views on gender are even more progressive Companies are starting to realize that this shift is no longer something they can ignore. But addressing new perceptions and realities around gender isn’t simply about creating inclusive policies, changing internal information systems, or including pronouns in email signatures. It’s about understanding how gender norms and the binary affect all of us and reimagining how gender appears across the entire company — from market research to customer experience to the products you sell. Organizations that expand their focus to truly understand and respond to this change may start to recognize the much bigger business opportunity in front of them.