The dramatic shift in grocery shopping during the pandemic illustrates how behavior can shift. To understand the long-term effects of these changes, companies should look at three trends. First, how many workers choose to permanently work from home? Second, do single-person households continue to grow? And third, does fear of density continue well past the epidemic, forcing companies to change business models based on density being a positive factor.
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Typically, consumers’ supermarket shopping habits are stable and slow to change. When people do dramatically change their behavior around buying food and beverages, it’s usually driven by a major life event such as having a baby, moving to a new town, or changing jobs.
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