I turned 60 this year, and just weeks later received my first piece of direct mail advertising from a cemetery in Queens. I don’t live in Queens, and when I do someday meet my demise, I have no desire to be buried there. I’ve been targeted with advertising for incontinence and erectile dysfunction, ailments that I do not suffer from. I’ve also been plastered with ads for dating services, although the marketing algorithms seem to have taken a scattershot approach: I’ve been offered the chance to mingle with “fellow” Christian, Muslim, and Jewish singles.