How to Get Booked as a Podcast Guest

More and more professionals are tuning into podcasts as an information-packed complement to their daily commute, workout, or chores. They have become a powerful marketing tool and an effective way to spread your message to audiences, but you have to target the right podcasts for you. See if you can find a business doppelganger who is already appearing on podcasts and follow their lead on shows to approach. Do your research to see if those podcasts fit with your brand. Then see if you can use your network to find an “in.” Write the producers or host a short pitch email — just a couple paragraphs so you don’t overwhelm them. Make sure to practice your points and give the listeners a call to action, like subscribing or pre-ordering. By becoming a frequent guest, you can become better known and share your message more effectively.