The 2 Business Basics A Leader Should Never Forget
Terry Starbucker
JUNE 5, 2014
'It’s always interesting to me when I read an article about a company whose fortunes had taken a turn for the worse, because invariably the leader will talk about going “back to the basics” How many times have you seen that one? A company loses their way, and their profits, and then suddenly has an epiphany – “ Jeepers, we need to get back to the basics!
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