Guest post from David C. Baker. Does a manager/leader need to be really good at what they manage? would say for some professions, like sales, they do.

Demand is created in the gaps between what we really want and the goods and services we settle for. Demand creators figure out how to solve the big and little hassles we all face—and they make our days easier, more convenient, more productive, and simply more fun,” writes Adrian Slywotzky in Demand. Fix the Hassle Map. Build a Complete Backstory.