In a flashback to our days on the playground, a growing number of consumers are embracing the idea of sharing. People are sharing everything from apartments to designer dresses, and the surge in popularity has given rise to what has been called the “sharing economy.” This movement is reshaping the way people are consuming, and disrupting many established industries in the process. While some affected industries are fighting the changes, the automotive industry actually appears to be encouraging the disruption. By participating in their own disruption, forward-thinking players are positioning themselves to thrive in an evolving environment.