The Empowered Buisness

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Pain VS Gain: How to Best Motivate Buyers to Buy

The Empowered Buisness

This has been adopted in Educational Psychology where students, teachers, administrators and parents are recognized by these two motivational categories. I’ll give you real examples from a sales training program I recently designed for a major financial services firm. Some seek to attain good things and move toward them.

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Deep Motivations, Not Competencies, Drive Leadership Performance

The Empowered Buisness

We all know people who are highly educated and/or talented, yet just get by in their work role. Under-performers were trained to replicate motivation patterns of high performers. The key for this company was to train each leader in their own motivation patterns, as well as those of the other leaders. Increased revenues – 33%.