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India Remakes Global Innovation

Harvard Business Review

In prior blog posts, we have described how Western multinationals such as Xerox and GE are embracing polycentric innovation by sourcing more R&D capabilities from emerging markets such as India and China and integrating them into a synergistic global innovation network. Integrate with local innovation ecosystems.

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The $2,000 Car

Harvard Business Review

We call this phenomenon reverse innovation — any innovation that is adopted first in the developing world, and then later in the developed world. Surprisingly, such innovations defy gravity and flow uphill from the poor to the rich. Reverse innovation will become more and more common. Phase 2: Glocalization.

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An Inside View of How LVMH Makes Luxury More Sustainable

Harvard Business Review

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. Managing Carbon and Energy.

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The Clean-Tech Economy at the Base of the Pyramid

Harvard Business Review

Perhaps it is here, and not in Americans' two-car garages, where the large early market for advanced battery technology resides. based solar energy companies produce systems that compete on price, opening up huge new mass markets for renewable energy? These examples make clear that the U.S.

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Rules For the Social Era

Harvard Business Review

But if they were launching today, banks would likely ask themselves how to accomplish the transactions (deposits, withdrawals, financial management) of banking without the physical commitment of banks. Mass markets were a convenient fiction created by mass media. They might try what ING is doing with its café model.

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Why Social Marketing Is So Hard

Harvard Business Review

Brands are spending a great deal of time and energy investing in platforms to get likes or pluses, and not really being social at all. But other problems require more than an answer to a known question, and demand that you spend some energy figuring out if you're asking the right question in the first place.