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The Bull who withstood the Monster

In the CEO Afterlife

Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches. The irony in Red Bull’s approach to publicity is a new business that may very well exceed energy drink sales.

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19 Key Leadership Competencies & Behaviors from 29 Top Experts

Miles Anthony Smith

29 Leadership Experts Share Their Top 19 Leadership Competencies & Behaviors for Success (Plus Leaderboard) It seems that the world has a lack of leadership these days, doesn’t it? Why does poor leadership seem to be such an epidemic in government, business, and nonprofits?

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Trust – the key to success

Lead on Purpose

Without trust, you get nowhere.&# – Jack Trout “Everything in marketing points to the reality that the profitable companies are those that have earned the confidence of their public. Filed under: Integrity , Leadership , Trust Tagged: | collaboration , commerce , confidence , credibility , Speed of Trust , Stephen M.R.