First Friday Book Synopsis

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The Referral Engine: A book review by Bob Morris

First Friday Book Synopsis

The Referral Engine: Teaching Your Business to Market Itself John Jantsch Portfolio/Penguin Group (2012) First, you must be (or become) worthy of the referrals you seek. wind, water, coal, nuclear fission), the most effective engines throughout human history share common attributes: they are well-designed and conscientiously maintained.

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Engineers vs. Bean-Counters – Who Should Run the Company?

First Friday Book Synopsis

In the long annals of business history, the tension Aboulafia describes — engineer vs. bean counter — occurs again and again. In the long run, companies where the engineers (and designers) win [.].

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“Hear the roar of our engines….”

First Friday Book Synopsis

Until last Sunday, I thought that the best commercial shown in conjunction with a Super Bowl was Apple’s with its “1984″ them. Leland Russell has praised Clint Eastwood’s two-minute commercial for Chrysler, “It’s Half-time in America,” and I agree with Russell.

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inGenius: A book review by Bob Morris

First Friday Book Synopsis

inGenius: A Crash Course on Creativity Tina Seelig HarperOne/An imprint of HarperCollins (2012) How and why the tools and techniques of creative thinking are as essential to invention as the scientific method is to discovery There are six components that comprise what Tina Seelig characterizes as an “Innovation Engine.”

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11 TED Talks by brilliant women in STEM

First Friday Book Synopsis

As you already know, there have been hundreds of books and articles published in recent years about the barriers that many women face when pursuing an education and then a career in what collectively is call the STEM disciplines: Science, Technology, Engineering, and Mathematics.

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Bernard Roth: An interview by Bob Morris

First Friday Book Synopsis

Adams Professor of Engineering at Stanford University. Bernie Roth is the Rodney H. A longtime veteran of the Stanford design scene, he first came to the Stanford Design Division faculty in 1962. His most recent activities have moved him more strongly into experiences that enhance peoples’ creative potential through the educational process.

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Human Competence: A book review by Bob Morris

First Friday Book Synopsis

Human Competence: Engineering Worthy Performance Thomas F. Gilbert Crown Business (2007) How and why the behavior engineering model “is really an outline of a performance troubleshooting sequence” Note: The comments that follow discuss the “Tribute Edition” (2007) of a book first published in 1996, after its author’s death.

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